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Welcome to the irresistible world of Loveday London…

a new luxury lingerie lifestyle brand specialising in exquisite designs and boudoir accessories, all inspired by hardcore romance.

Loveday London has been created to enhance every aspect of the boudoir experience; from fiercely-feminine lingerie, alluring scents and candles, to glamorous loungewear and deeply sumptuous quilts and pillows.

Loveday London takes great pride in its origins and all pieces are designed in London and made in the United Kingdom.

‘The irresistible desire to be irresistibly desired…’