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With the name ‘Luisa Loveday’, the designer was destined for a career in hardcore romance…

Prior to being the founder of Loveday London, Luisa Loveday began her career with a 1st class honours degree in Design Management. She has since headed up the design and brand development teams at some of the world’s top luxury lingerie houses, including Coco de Mer and Fleur of England.

Loveday has identified demand within the market for a brand that encapsulates the entire boudoir experience, inspiring women and their lovers with both beautiful lingerie and sensual environments.

Her ambition to create the ultimate boudoir brand is born.