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Blog Archive by Author

Introducing Elfin: ‘Some girls were just born with glitter in their veins.’

‘Some girls were just born with glitter in their veins.’ Renowned for our metallic leather lingerie, Loveday London proudly introduce Elfin, our highest pre-ordered and most sought after collection to date.   The butterfly, elegant and beautiful, is the essence, embodiment and symbol of the divine feminine. The theme of transcendent being and awareness, grace and tenderness […]

Loveday London Show SS18 in Paris

Paris? Ça vous dit? As the train pulls in to Gare Du Nord, to that familiar Parisian buzz and with a trunk full of silks and frills and never before seen samples, we can’t help but feel reflective. It seems for Loveday London every collection is unwittingly more meaningful than the last. With AW17 being […]

Loveday London Luxury Lingerie introduce AW17 Huntera

“One day I’ll fly away…”  Loveday London luxury lingerie take inspiration from the intrinsic world of butterflies for the release of its AW17 collections, a subject close to designer Luisa‘s heart. The Butterfly is elegant and beautiful she is the essence, embodiment and symbol of the divine feminine. She radiates grace and tenderness and the awareness and energy of […]

Loveday London Boudoir sale!

Dear Lingerie Lovers! We’ve moved offices so we’re having a clear out! Join this unique opportunity to shop our archives of luxury fabrics and lingerie!   The strictly RSVP event will be held on Thursday 8th September at an address exclusively made available to the attending guestlist. We will be open from 11am until 7pm. […]

Giveaway Winner – Most Popular Lingerie

We are extremely pleased to announce our £500 giveaway winner, Jasmin Winter! She is now the proud owner of 2 lingerie sets, Obsession and Arielle, along with our Seduction Candle… Congratulations! We were going to keep the statistics to ourselves, however we think we should share the fact that our two most popular lingerie collections […]

Loveday London £500 Giveaway!

Welcome to our first blog post! In honour of this new launch, we are offering all of you a chance to win an amazing £500 voucher to use on To enter, simply sign up to our newsletter at the top left-hand corner of our homepage then email us with your name, favourite Loveday London collection, […]