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Drapers INDEPENDENT AWARDS 2017 FINALIST

Shortlisted for Lingerie brand of the year

Excelling in the industry, Loveday London present yet another exciting season- Autumn/Winter 2017. From seductive French leavers lace and elegant embroidered tulle, to metallic foiled leather and sumptuous deep red tones, indulge in the ultimate hardcore romance…

“One day I’ll fly away…” 

 Loveday London takes inspiration from the intrinsic world of butterflies for the release of its AW17 collections, a subject close to designer Luisa’s heart.

 The Butterfly is elegant and beautiful she is the essence and embodiment, the symbol of the divine feminine. She radiates grace and tenderness and the awareness and energy of another way of being.

 Loveday London has explored tonal contrast, symmetry, linear definition and sumptuous colours in collections embodied by the brand’s signature leather and lace combination to create the stunning collections… Huntera, Atala, Elfin and Zerena.