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“Fiercely Feminine”…  Embracing all things siren-inspired Salacia is a domineering collection featuring delicate ‘mermaid’ lace in combination with ebony black panels and transparent tulle. A fiercely feminine collection Salacia is the epitome of Loveday London’s ‘Hardcore Romance’ vision. For the first time, lace-up Gauntlets create tattooed illusions whilst classic designs are sexed up with silk […]

SS18 | A hint of what’s to come…

“Welcome to Loveday London’s mystic world of sirens and mermaids.”   Spring/Summer is fast approaching and soon our website will be adorned with the complete collection. As lingerie designers, where everything is designed from an original concept, we’re thrilled to share a glimpse of the design process with you… As with all Loveday London collections, […]

Loveday London @ BOXPARK, Shoreditch

We are thrilled to announce that you will find Loveday London at Boxpark, Shoreditch in the lead up to Chrismas! From 18th-24th December pop in to our boudoir pop up, for exclusive discounts and previews of next season’s collection. We can’t wait to see you there, Love, Loveday London

Loveday London’s Christmas Gift Guide

Imagine the look on her face when she pulls open the lovingly placed wax seal to reveal stunningly intricate lingerie designs, just for her. Unsure where to start? Welcome to our mini gift guide which has been curated to inspire! Exquisite lingerie in a luxury gift box will never be forgotten.  Take a peek at our […]

Loveday London Christmas Sample Sale

Attention Lingerie Lovers! Join us and other lingerie lovelies for the SAMPLE SALE OF THE YEAR this winter at Chelsea Old Town Hall on Tuesday 21st November! Don’t miss out on some spectacular Christmas shopping with more brands and bigger discounts than ever before – up to 80% off past season collections and samples! All items sold […]

DON’T KNOW HER BRA SIZE? NO PROBLEM. (Loveday London is saving men at Christmas!)

That age-old problem of wanting to buy your girl the perfect lingerie then being presented with A,B,C,D 32,34,36 and immediately reverting back to perfume and chocolate! For Christmas gifts this year, we introduce you to Loveday London’s leather and lace luxury lingerie. Having noticed the struggles both men and women face when finding the perfect […]


COMPETITION NOW CLOSED The WINNER (as announced on 1st November) is Annabella Tubbs @almtubbs – Congratulations! Loveday London are proud to celebrate ‘hardcore romance’ as the winter nights draw in and the evenings get longer. We have partnered with our favourite brands to offer one lucky winner an amazing selection of everything they need for an […]

Introducing Elfin: ‘Some girls were just born with glitter in their veins.’

‘Some girls were just born with glitter in their veins.’ Renowned for our metallic leather lingerie, Loveday London proudly introduce Elfin, our highest pre-ordered and most sought after collection to date.   The butterfly, elegant and beautiful, is the essence, embodiment and symbol of the divine feminine. The theme of transcendent being and awareness, grace and tenderness […]

Loveday London Show SS18 in Paris

Paris? Ça vous dit? As the train pulls in to Gare Du Nord, to that familiar Parisian buzz and with a trunk full of silks and frills and never before seen samples, we can’t help but feel reflective. It seems for Loveday London every collection is unwittingly more meaningful than the last. With AW17 being […]

Loveday London Luxury Lingerie introduce AW17 Huntera

“One day I’ll fly away…”  Loveday London luxury lingerie take inspiration from the intrinsic world of butterflies for the release of its AW17 collections, a subject close to designer Luisa‘s heart. The Butterfly is elegant and beautiful she is the essence, embodiment and symbol of the divine feminine. She radiates grace and tenderness and the awareness and energy of […]

Loveday London Boudoir sale!

Dear Lingerie Lovers! We’ve moved offices so we’re having a clear out! Join this unique opportunity to shop our archives of luxury fabrics and lingerie!   The strictly RSVP event will be held on Thursday 8th September at an address exclusively made available to the attending guestlist. We will be open from 11am until 7pm. […]

Giveaway Winner – Most Popular Lingerie

We are extremely pleased to announce our £500 giveaway winner, Jasmin Winter! She is now the proud owner of 2 lingerie sets, Obsession and Arielle, along with our Seduction Candle… Congratulations! We were going to keep the statistics to ourselves, however we think we should share the fact that our two most popular lingerie collections […]

Loveday London £500 Giveaway!

Welcome to our first blog post! In honour of this new launch, we are offering all of you a chance to win an amazing £500 voucher to use on To enter, simply sign up to our newsletter at the top left-hand corner of our homepage then email us with your name, favourite Loveday London collection, […]