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“One day I’ll fly away…”

Loveday London takes inspiration from the intrinsic world of butterflies for the release of its AW17 collections, a subject close to designer Luisa’s heart.

The butterfly is elegant and beautiful she is the essence, embodiment and symbol of the divine feminine. She radiates grace and tenderness and the awareness and energy of another way of being.

Loveday London has explored tonal contrast, symmetry, linear definition and sumptuous colours in collections embodied
by the brand’s signature leather and lace combination.

While classic shapes still take their seat in the form of the soft cup, brief and the ouvert thong and bra, new ready-to-wear pieces are found in the Huntera deep vertical body. The quarter cupped décolletage bra with butterfly wings shows craftsmanship, originality and skill whilst the intricately crafted blindfold and boudoir cushion confidently completes the collection.

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