Proudly Made In Britain

At Loveday London we are proud to be exclusively made in Britain and have been working with the same Wales-based manufacturer since our launch in 2014.

Finding a quality manufacturer who understands attention to detail and has the skill to create unusual designs whilst working with testing fabrics is rare to find, so we are thrilled to say that our relationship with our lovely factory goes from strength to strength each season!


The factory floor – making Loveday London Zerena designs


Making the Loveday London AW17 Zerena Ouvert Bra – Leather and lace details require special attention.


Betty and Jill, two of Loveday London’s (incredible) sample machinists

The sample machinists are the best of the best and have over 45 years experience between them – Pictured you can see Betty and Jill who make our new designs of luxury lingerie and loungewear come to life. We visit them for whole weeks at a time during sampling season whilst they interpret our (sometimes rough!) sketches and assist us in the technicalities of our creations.


All Loveday London is designed, developed, made and packaged in the UK.

Our founder, Luisa Loveday has been working with the factory owner James for over 10 years in her other roles prior to Loveday London at Fleur of England and Coco de Mer (where Loveday London is now available to purchase). The whole team now feel more like extended family than colleagues and we are very lucky to continue working with them on our special concepts.

Since we are so proud to be made in Britain, we are popping up at a fabulous show this week – Best of Britannia (BoB).

BOB Guest invite

BoB has brought together a selection of the UKs finest designers and producers and expected to see over 4000 visitors pass through it’s doors – we are excited to be part of the highly esteemed line up!


Our last Best of Britannia show space – can’t wait to get back there!

Loveday London will be selling our latest collections of luxury lingerie, loungewear, candles and boudoir accessories at the Old Truman Brewery, as well as offering exclusive discounts on past season lines!

Click here to register for your FREE pass to this amazing event on this Thursday until 10pm and Friday until 7pm – truly not to be missed!

With love,

Loveday London