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Welcome to Loveday London’s mystic world of sirens and mermaids. These mythical legends form the inspiration for Spring/Summer 2018, which takes shape in metallic nude blends, shiny silk frills, and classic yet dynamic shapes featuring mermaid tail lace.

The brand stays true to its leather, lace and silk aesthetic but introduces some exciting new shapes this season – The Cleodora Silk SleevesMermaid Slip Dress and Salacia Cami Top are the most transitioning ready-to-wear pieces that Loveday London has produced to-date.

Siren inspired names; AristaCleodora and Salacia see the expansion of Loveday London’s seasonal collections, whilst Atala remains as the best selling classic range.